Solutions to help college athletic departments’ manage the entire consumer life cycle before, during, and after events
Athletic Departments that want to succeed in the 21st century can’t use outdated technologies that don't speak to each other. Information needs to be mobile, social, real time, and connected to serve you effectively. We provide you with an integrated system to make your ticketing, fundraising and marketing effortless. The result is efficient and connected operations that increase your knowledge of all of your fans, and put more time back into your busy day.
Imagine someone working to put more people in your seats. Higher attendance yields a better atmosphere to support your student-athletes, more eyeballs on your sponsors, and a full crowd for the television cameras. We help you increase brand loyalty with the tools you need to drive success in attendance – advanced marketing tools that connect social and email, mobile access, real-time analytics, and a team making proactive phone calls to get more people in seats – and you’re well on your way increasing your revenue.
Alumni, donors and fans all require a different level of interaction and personalization. Today’s technologies provide opportunity to maximize these interactions and delivery options—from dynamic pricing systems, to 3D seat views, to an automated process to renew or upgrade seats, to allowing students to use their IDs to enter the stadium – we have the best solutions to strengthen the connection with the people who matter the most to your school, and make you into a technological leader.
Ever since Mark McCormack’s original handshake agreement with Arnold Palmer 50 years ago, IMG has been connecting brands with audiences. We are involved in over 20 events on average EVERY DAY, so we understand what you need to succeed. In ticketing, it’s a relentless focus on where ticketing is going, not where it’s been. We provide you the tools and resources to maximize the value of every event you do. Let us help you connect your brand with your audience.
Uniquely, we can also connect you with other business units of IMG with the reach and capabilities to help you advance with:
We provide a branded sales page, and web-based sales for a spring concert series. We set up all price types, holds, and promo codes to assist with various sales initiatives such as pre-sales to past ticket buyers and early bird discounts. The series utilizes multiple venues and seating manifests which include both general admission and reserved seating requiring custom pick-your-own-seat maps. The client base for the festival is primarily senior citizens so our call center plays a large role in helping guests with disabilities select seats and find accommodative ways to enjoy the various events.
At IMG, we share our capabilities, platforms, and experiences to bring unparalleled services to you.